Skip to main content

Must Have Certifications for a Digital Marketing Student.

 The field of digital marketing is constantly evolving and shifting, and professionals need to keep up with the current trends in order to stay in the competition. A career in digital marketing provides a lot of opportunities and room for creativity. Digital marketing helps you in honing your skills in email marketing, content, and digital advertising. 


There are some digital marketing certifications which are absolutely essential for a digital marketing student in order to boost their career, create better job opportunities and future prospects. Some of these certifications that are a must-have for digital marketing students are as follows - 


  • Google AdWords Certification - Growing increasingly popular with each passing day is Google AdWords. If you utilise Google tools to set up, optimise, measure and manage digital campaigns, then you should consider it. You are required to give two exams - one is an AdWords Fundamentals exam and the other is on search, display, mobile, video or shopping advertising. Both these exams are free of cost and the Google AdWords certification is valid for 1 year.


  • HubSpot - Content is a core pillar in digital marketing and HubSpot’s Content Marketing Certification consists of 12 modules that comprise of the best and latest content marketing practices and approach. HubSpot also offers other certifications and training which helps you master your craft which includes inbound, email, and sales techniques.


  • Facebook Certification - Facebook Advertising offers two types of certifications : the Facebook Certified Planning Professional and the Facebook Certified Buying Professional. These certifications are for people who work in marketing and manage Facebook pages and advertising campaigns. 


  • Twitter - Another prominent certification is that offered by Twitter and the course will teach you how to write a good copy within 280 characters. The course also teaches you where and how to use hashtags, and as well as the best way to use Twitter during advertising campaigns. 



For a digital marketing student, these are some of the certifications that are absolutely essential for their career and to boost their future prospects. There are some MBA colleges in Kolkata which offer an MBA in Digital Marketing, but not all of them provide necessary certifications to students. 


Bengal Institute of Business Studies (BIBS) is among the top MBA colleges in Kolkata which has a digital marketing MBA course. The college additionally offers internationally recognized certifications from Google, Facebook, Twitter and HubSpot for the students. At BIBS, the students are mentored by experts in the digital industry and they gain first hand experience in the industry as well. The college has an excellent placement cell and has had over 400+ companies visit the college for recruitments. The certifications that are provided by the college enhance the skills of the students and also increase their chances of being employed in the future. 

Comments

  1. Aarav SharmaApril 6, 2026 at 11:23 PM

    Great insights by the author—this article perfectly highlights the importance of certifications in building a strong digital marketing career.

    If you're looking to apply these skills practically, our Digital Marketing Agency helps businesses grow with expert SEO, ads, and social media strategies. Let’s turn your knowledge into real results!

    ReplyDelete
  2. iGlobalizer -Digital Marketing and Development CompanyApril 8, 2026 at 3:57 AM

    SEO Dubai Agency iGlobalizer specializes in custom strategies for top Google rankings, traffic growth, and higher sales. Their expert team delivers transparent reporting, ethical methods, and local expertise. Services include advanced keyword research, technical optimization, link building, and content marketing to help businesses in Dubai achieve lasting success online

    ReplyDelete

Post a Comment

Popular posts from this blog

How to be Tech Driven in the new world of Finance Industry?

  For years now, banking has been relatively static where the banking sector has been using the same profitable business models. Owing to the pandemic, there has been an acceleration in the technological transformations of financial institutions. The financial sector is undergoing major changes for two main reasons.  They are as follows - Change in the expectations of the customer Improvement of technological capabilities There has been a growing competition from financial technological start-ups which are now using technology in order to create unique experiences for their customers and the finance industry is rapidly innovating and reinventing itself. Before we delve further into how to be more tech driven in the world of finance, we must explore why this is necessary. With the onset of the digital revolution, banks and other financial institutions have to update their systems services. Now that the threat of cyber security has reached an all-time high, financial organisatio...
Post a Comment
Read more

Learn MBA in Digital Marketing in Less than 5 Minutes?

 If you are confused about whether an MBA in Digital Marketing is perfect for your career or not this blog can rescue you. In India, having an MBA degree is highly valued and is considered an essential degree. The majority of students’ goal and aspiration is to get an MBA degree from the top MBA colleges in Kolkata. This is because MBA programs are meant to give students intense training and in addition to providing instruction in the specific subject matter.  So let’s don’t waste time and quickly learn more about MBA in Digital Marketing: Meaning: An MBA in Digital Marketing is a post-graduate program, often lasting two years, that instructs students in all aspects of the field, including how to sell goods and services across all digital channels. It prepares the students to take up duties and manage operations at the mid-senior managerial level within the realm of digital marketing. The majority of institutions provide internships and hands-on projects to give you more inte...
Post a Comment
Read more